Internet Marketing is no different than "Brick & Mortar" Marketing
ONLY THE TECHNICAL STEPS REQUIRED TO ACHIEVE OPTIMUM SEO RESULTS ARE DIFFERENT.
Before the Internet blew onto the scene in the late 90’s, companies spent thousands and even millions on marketing. Marketing is getting customers, greeting them with a smile on your face, helping them select what they want & need, convincing them that they want and need that one or two “extra” items before they leave, thanking them, following up with them, and keeping in touch with them, and enticing them so they come back.
Surprise, surprise! Search Engine Marketing (SEM) and Internet marketing are truly the same things. Search Engine Optimization & Pay Per Click strategies by Secondeffort will first get them in the door, your website is the smiling face that greets them, helping them select what they want & need, even hopefully enticing them to buy something extra. Follow-up Email strategies are the most convenient way to thank, track, and follow up with your customers….
Surprisingly, most companies only use Email to respond to random and infrequent requests for more information.
Other than a “Contact Us” tab on their website, they consider email a burden. They treat their website like a Lazy Bird waiting for food to drop in the nest.
But we all know the reality of it is that we need to leave the comfort of the nest to identify and locate our next meal. And email is THE exciting tool that is used by savvy companies to keep the “warm and fuzzy”, people skills, and personality side of your business prominent with your prospects and clients. And there are many ways to accomplish this.
We are a big proponent of email marketing. Most mid-sized and smaller companies do not take advantage of this form of marketing.
We have access to two of our own Email Servers and can set up a system for you that is convenient, effective, and easy to utilize.
You DO have something to offer that you can give away for free. What is it that you can offer for FREE ? Your expertise….
Customers want to know more, and when they visit your site, it should offer enough information that they get what they want. Perhaps you need to offer them something MORE….How about a free EBooklet or perhaps a monthly Newsletter, or perhaps even a contest to let them win a product or sample of a product? How about a 10% discount coupon for each friend or relative they send to your site? Or how about an automatic Birthday Card for each customer? Or, how about a system-generated "Thank You" email for each customer who purchases? The possibilities are endless and the applications of Email to generate business activity are limited only by your marketing imagination.
Prospects willingly sign up for such things, automatically…….all day long. Your website is now working to gather leads for you, while you are not even paying attention. Simply collect these leads, and AUTOMATICALLY respond to them using Autoresponders, which send your message on a daily, weekly, monthly, seasonally, or for any other period you predetermine. All while you are off doing your job, not even paying attention.
Secondeffort can set up any part or all of this as a one-time effort, and then you will be doing Search Engine Marketing by using the web as intended. The same way the experts do, only now it is working for YOU.
Let us show you the way. It will cost you much less than you think, and a mere pittance compared to the business it will generate for you.
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Take advantage of my 22 years of experience moving sites to the top of Google, generating traffic, marketing products & services, and improving results!